It is becoming increasingly clear that in order to compete in today's technology driven publishing world, an aspiring communicator will have to have a strong knowledge of the current ways of transferring information. It's no longer acceptable just to know how to update your status on Facebook. A literate person has to know how to use Facebook in order to its full capacity in order to advance the presence, ideas and agenda of her company.
I came kicking and screaming to the new technology, especially social media. But, now I understand how instrumental it can be. Through these outlets, I have established not only lasting friendships, but business contacts that will help me once I graduate.
It's also amazing the amount of information that is available. If someone wanted to get news from all over the country or world , they would have to subscribe to different newspapers or get watered down versions from a national news organization. Now it's possible to go online, to any city, state, country or continent and tap in directly to their media.
Learning the technology is easier than ever. There are several resources available that can teach how to set up websites, create media outlets and better utilize social networks. There is no excuse to be left behind.
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